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Feb 12, 2025
Muskegon Public Schools earns Ford NGL designation, launches Innovation Academies of Muskegon
MPS is the fourth Ford Next Generation Learning Designated District in Michigan — and first on the Lakeshore
Muskegon Public Schools (MPS) has earned designation as a Ford Next Generation Learning (Ford NGL) community, making it only the fourth district in Michigan - and first along West Michigan’s lakeshore - to achieve this recognition. This milestone follows two years of due diligence and collaboration with over 80 community members to develop a Master Plan for transforming MPS into a community-connected hub of career-focused teaching and learning. Key initiatives include:
- Career-Focused Learning: MPS launching the Innovation Academies of Muskegon Public Schools (I AM)
- Community Engagement: Forming a Convening Council to link MPS with local businesses and organizations
- Graduate Readiness: Establishing a Portrait of a Big Red Graduate, which identifies character traits to be incorporated into learning experiences that are essential for success in careers and life
“Today our community reveals the dedication and care that we have for the success of all students, not some or most, but for every student. The Innovation Academies of Muskegon Public Schools (I AM) are designed to create career/college pathways for every student from PreK-12th grades so when each student graduates, they know what they will be doing on the Monday morning after graduation,” said Matthew Cortez, Superintendent of Muskegon Public Schools. “I AM proud to become the fourth district in Michigan to truly place student voice and choice first, while onboarding our local employers, businesses and other community partners into a singular mission for student success.”
“We are delighted to welcome Muskegon Public Schools to the Ford Next Generation Learning Family. Their bold and committed leadership, along with exceptional community partners, exemplifies a deep commitment to student success,” said Cheryl Carrier, Executive Director, Ford Next Generation Learning. “This community-connected transformation spans PreK-12, ensuring that all Big Red students develop the academic and workplace skills needed to thrive in college, career, and life. By engaging with local industry and community partners, students gain real-world insights and a clearer vision for their future.”
The lead convening organization for the Convening Council is Goodwill Industries of West Michigan. Kristin Garris, Goodwill Industries of West Michigan Chief Workforce Officer, shared about their work in I AM: “Shifting the learning focus into the community, and allowing students the opportunity to gain valuable exposure to in-demand careers will benefit the entire Muskegon community. Everybody wins when all students have a pathway to meaningful and sustaining work, and when the community takes them into their workforce with the confidence that they are ready. There is community strength in that.”
Superintendent Cortez further explained the student-centered approach of Ford NGL, stating: “With I AM, our Big Red students have voice and choice in their education, and they own it. I AM a creative problem solver, for example, and I AM in the Industry, Technology, & Design Academy on my engineering career pathway. There is immense power in student self-acquisition through the Innovation Academies of Muskegon.”
Ford NGL communities have demonstrated success through higher graduation rates, increased academic achievement, lower dropout rates, and industry certifications earned in high school. Districts in the Ford NGL network have shown increased student engagement at both the high school and postsecondary levels, developing more robust ties between educators and local employers, generating a stronger talent-development pipeline for high-demand careers, and boosting community prosperity.
MPS will host an event on April 16 to officially celebrate with Ford NGL and the community being accepted into the International Ford NGL network.
Media Contact: Emily Staley, estaley@mpsk12.net, (231) 720-2089
Details for Media
Broll and photos are available HERE. Photo/Broll credit: Courtesy of Muskegon Public Schools
Innovation Academies of Muskegon Public Schools (I AM)
Through the Innovation Academies of Muskegon Public Schools (I AM), every student will explore multiple careers, ultimately choosing an Academy and Career Pathway leading to career credentials and a high school diploma:
- Grades PreK-12: All Big Reds will have guaranteed learning experiences that support career awareness and exploration (grades PreK-8) and career readiness and experience (grades 9-12.)
- Freshman Academy: All 9th graders explore their interests and aptitudes, attend the "Future of You" career conference, and select an Academy and Career Pathway within that Academy that best suits their interests and strengths. Students will enter their chosen Academy and Career Pathway beginning sophomore year.
- Career Academies for Grades 10-12: Students’ career-focused course selections and experiences align with their chosen Academy and Career Pathway. Academies and corresponding Career Pathways are:
- Academy of Health & Human Services (HHS) - Pathways: Health Sciences; Public Service & Education; Hospitality & Tourism; Criminal Justice & First Response
- Academy of Industry, Technology & Design (ITD) - Pathways: Engineering & Advanced Manufacturing; Skilled Trades; Technology, Art & Design; Business & Entrepreneurship
The Academies and Career Pathways were identified and established based on local workforce needs to support the region’s economy in combination with student input and interest. Students will engage in real-world learning experiences, including job shadows and internships, to enhance academic and career readiness. In addition, MPS is partnering with post-secondary institutions, including Baker College, Michigan State University and Muskegon Community College, to offer college courses on the Muskegon High School (MHS) campus.
At the current stage of implementation, MHS has put into effect the Freshman Academy, and students will select their chosen Academies and Career Pathways in March to start in their chosen Academies in the Fall 2025 semester. The full rollout of the MPS Master Plan will take about three years.
Convening Council
The Convening Council is made up of five Muskegon-area non-profit organizations with the purpose of connecting businesses, employers and the community with I AM. This Convening Council will secure resources for MPS students, and will provide insight to the District regarding community and employer talent needs. The Convening Council is made up of: Community Foundation for Muskegon County, Muskegon Lakeshore Chamber of Commerce, The YMCA, United Way of the Lakeshore, with the lead convening organization being Goodwill Industries of West Michigan, Inc.
Portrait of a Big Red Graduate
The Portrait of a Big Red Graduate was shaped by community and employer input to identify essential soft skills and character traits for success in the workplace and in life. This evolving framework will be integrated into teaching and learning for all Big Reds, grades PreK-12, ensuring students graduate with skills necessary to thrive in any path they choose. The Portrait of a Big Red Graduate highlights five key traits: Collaborator/Relationship Builder, Creative Problem Solver, Adaptable Communicator, Responsible Citizen, and Persistent Professional, preparing students for a future of impact and achievement.
About Muskegon Public Schools Muskegon Public Schools (MPS) is an urban school district with about 3,300 total students grades PreK-12 that nurtures productive thinkers who thrive in an ever-changing technological society. MPS offers innovative programming designed to prepare students for success in academics, careers and life, including applied learning classes, Two-Way Language Immersion (TWI), K-8 STEAM labs, and now the Ford NGL International Network. Pride in Muskegon Public Schools is evident as reflected in the community’s enthusiastic chant: “Go Big Reds!”
More about MPS and the District’s journey with Ford NGL can be found on the District’s website here: https://muskegonpublicschools.org/iam
About Ford Next Generation Learning (Ford NGL)
Ford NGL is an education transformation movement that mobilizes educators, employers, and community leaders to prepare a generation of diverse young people who will graduate from high school ready for college, careers, and life—prepared to apply their passion and skills to improve and contribute to their communities and to succeed in the 21st-century economy.
Ford NGL is internationally recognized for its unique approach to transforming schools into career-themed academies that better prepare students for college and professional success in today’s competitive global economy while at the same time improving workforce outcomes and overall community prosperity.
Ford NGL communities develop a three-year master plan to ensure that all high school students are learning in career academies and the structures and processes are in place to engage local and regional employers and civic leaders in supporting and sustaining these academies.
For more information, visit FordNGL.com or at @FordNGL on Facebook, LinkedIn and X.
Join us as we celebrate 75 years of Goodwill's service to the community.
Ticket includes one complimentary beer or wine drink ticket, hors d'oeuvres, plated dinner with dessert and live jazz music provided by Tymeless Clock.


National Clean Out Your Closet Week is back!
Taking place this year on March 16–22, this annual observance is the perfect opportunity to declutter, get organized, and make a difference in your community. As the weather warms up, it's time to refresh your home by clearing out unwanted clothing and household items
Success Story: Christopher
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Amanda began her journey with us at the Ellis store as a part-time associate, and through her dedication, she has become cross-trained in nearly all aspects of retail store operations. Her love for her job and the positive energy she brings to the team are truly inspiring.
“I see the difference Goodwill is making in the community,” Amanda says. “There are so many stories of how Goodwill has impacted people’s lives for the better.”
Achievers of the Year
At the Achievers Awards we celebrate community members who overcame adversity through the power of work, and the employers who supported them.


Hoyer receives international sustainability award
Goodwill President and CEO Jeanette Hoyer receives the prestigious Goodwill Industries International Sustainability Champion Award in recognition of her outstanding dedication to advancing sustainable practices and fostering a culture of environmental stewardship within the community.
Goodwill awarded Barrier Removal and Employment Success grant
Goodwill was recently awarded a $568,595 Barrier Removal and Employment Success (BRES) grant from the Michigan Department of Labor and Economic Opportunity (LEO) to provide vocational certificate training in HVAC, forklift, and customer service.


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