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Girl Scouts of Michigan Shore to Shore and Goodwill Industries Combine Fashion and Philanthropy through “Every Dress has a Story!” Initiative

Community asked to donate their dresses by November 9 and share special memories 

Muskegon — Girl Scouts of Michigan Shore to Shore (GSMISTS) and Goodwill Industries of West Michigan today launched the start of Every Dress Has a Story!, a first-ever, fashion-forward dress drive initiative throughout several Michigan counties. As a part of the campaign, the community is being asked to gather special dresses from their closets and donate them to Goodwill Stores starting now through Nov. 9. All gently used dresses will be accepted, including dresses worn to parties, dances, or even to the beach. 

“Whether it’s a cocktail dress worn to a wedding or a maxi-dress worn on a vacation – we all have those formal and informal pieces in our closets that are ready to be donated and worn by someone new who can then create their own special memories,” said CEO of Girl Scouts of Michigan Shore to Shore Gloria Lara. “Through Every Dress Has a Story!, Girl Scouts and Goodwill hope to inspire the community to give back and make a difference in their own special way.”

While dresses are being accepted at any Goodwill of West Michigan location starting today, GSMISTS will also host an official dress drive day on November 9 at select Goodwill Stores around the region. Goodwill stores hosting the event include the Norton Shores, Grand Haven, Fremont, and Ludington locations. Visit http://www.goodwillwm.org/retail-stores/retail-stores for additional store information.

This official Every Dress Has a Story! dress drive day on Nov. 9 will be organized and led by participating Girl Scout troops who have collected dress donations from their personal networks. In addition to honing their community service and leadership skills by participating in the initiative, Girl Scouts will also receive a special badge to honor their commitment to the campaign.

“The work that these young women will put into the Every Dress Has a Story! initiative is tremendous,” said President and CEO of Goodwill Industries of West Michigan Richard J. Carlson. “And the impact of this campaign will be felt by thousands throughout the region – as it will help Goodwill continue its mission of providing job training and placement services for all those in need.”

GSMISTS and Goodwill would like to ask individuals who donate clothing on behalf of Every Dress Has a Story! to share a photo and special memory of one of their dress donations on Facebook, Twitter, and Instagram using the hashtag #EveryDress. To encourage others to post their stores, Gloria Lara is sharing a photo of her dress (see attached) and its story:

"I only wore the dress once to take a photograph with my daughter when she was 2 years old – and she’s 23 years old now! I searched and shopped until I found the perfect dress for the picture. To this day, I still have the picture of both of us in our white dresses and I keep it on my desk to remember that special moment. When I was asked to donate a dress for the dress drive, I found it in my closet and I realized that it was time to let someone else wear it so she could have a special memory with a special person like I have with my daughter. I'll always have the picture to remember it by, and that's good enough for me." – Gloria Lara, CEO of Girl Scouts of Michigan Shore to Shore

For more information on the Every Dress Has a Story! initiative, please visit http://www.gsmists.org/Get-Involved/Dress-Drive.

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