Goodwill Industries plans new, multi-faceted retail center

MUSKEGON, MI — Goodwill Industries of West Michigan is in the early planning stages of opening a new retail center inside the former Kmart building at 1501 East Apple Avenue.

In late October, Goodwill entered into a build-to-suit lease agreement with building owner Cherry Street Capital, for a 64,000-square-foot portion of the building. The adjacent leased space is occupied by Planet Fitness which opened in January 2018.

The facility will house a Goodwill outlet store that will sell unsorted items by the pound.

“The outlet store serves as a last-chance opportunity liquidation center for items that did not sell in our other 16 store locations,” said Retail Operation Director James Cherney. “It’s a very different shopping experience from our regular stores, but bargain-hunters will find major scores here. Other Goodwill organizations have successfully implemented this business model to maximize donations and reduce waste. This is the first outlet store for Goodwill Industries of West Michigan.”

The retail center will also house a specialty store selling gently-used furniture, electronics, and other hardline goods. Additionally, Goodwill’s e-commerce division will be housed at the site.

Plans include a donation drive-thru.

Strategically, the new facility space will allow Goodwill to ramp up its retail recycling efforts and provide office furniture and equipment disassembly services to area businesses and manufacturers. Goodwill recently hired an environmental sustainability manager to develop and implement more comprehensive community-focused recycling initiatives for the agency to maximize end-of-life of donated items while also providing new training and job opportunities.

“We are excited about this expansion of our services,” said President and CEO Jeanette Hoyer. “The synergy between retail operations, recycling, ecommerce, and job training -- fostered under one roof -- is both practical and dynamic.”

Revenue generated from the sale of donated goods and recycled components helps fund Goodwill’s employment and training programs, and community support services. 

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