Our Mission

Provide work opportunities and skill development for people with barriers to employment.

Our Philosophy

Work plays a critical role in the ability of individuals to achieve desirable life outcomes; providing self-esteem, independence, empowerment, and pride.

Our Vision

To be West Michigan’s preferred provider of services that assist individuals and families with barriers, in gaining employment and independence.

Our Values

• Commitment to Goodwill’s mission and those we serve
• Respect for the worth and dignity of individuals and families
• Accountability and transparency
• Community integration and social responsibility
• Integrity, honesty, and teamwork
• Responsible stewardship of resources
• Commitment to excellence and maintaining the public trust

What We Do

Helping people train for, find, and keep good jobs is what Goodwill Industries is all about. It’s the motivation behind everything we do. At Goodwill, we believe that work is the key, essential factor in the ability of people to achieve desirable life outcomes. With it, comes independence, pride, self-esteem, and sense of purpose.

Programs and Services
Goodwill is West Michigan’s largest nonprofit provider of education, training, and career services for people with disabilities and other barriers to employment. Our broad range of programs and supports serve a diverse set of individual and community needs.

Retail Stores and Donations
We operate 14 stores and donation centers throughout West Michigan. Committed to quality and customer satisfaction, our stores are conveniently located, well organized, and offer exceptional value on gently used clothing, books, furniture, and other household items. We also participate in Goodwill’s national online auction site shopgoodwill.com featuring artwork and collectibles. Made possible by generous donations from the community, store revenues are channeled back into job training programs.

B2B Services
Beyond retail operations, Goodwill operates a compilation of business-to-business enterprises. Our industrial and janitorial divisions support and thrive on contractual partnerships with area businesses and manufacturers. Additionally, Goodwill’s workforce development division assists local human resource staffs with employee recruitment, screening, testing, temporary staffing, and more.